Need to create a Partner Program for your B2B but don’t know where to start?
The answer's right in front of you…. 👀
Start with your existing customers......
- Make sure you give them value and turn them into referral sources 🤝
- "Trust is the new oil" - mine it 🛢
- Ensure your the sales team benefits from recruiting referral sources
- Pay on a CPA based on LTV or ARPU (Rev share gets less traction)
- Use QR codes for offline referral tracking at shows etc
- Track post conversion events as leads go into your CRM
- Gamify the referral process (leaderboards, prizes etc) 🎁 🏆
- It's not just money! Give your referral sources intros and coverage
- Produce case studies, testimonials etc for shared wins 📢
- Intro mutual prospects and vice versa
- Meet your tech partners so you get to understand their business
Partnerships used to be seen as "fluffy" but you can attribute everything now.
Ignore this channel at your peril.