Don't let cash flow kill you....
Long payment cycles are killing affiliates. This is how to protect yourself.
You're smart. You already know that cash flow is king. 👑
I'm sure you have been there.
Done that.
The Advertiser who delays payments for months or ghosts you completely.
Yeah...those guys....and they are a household name!
It's impossible to scale — or even pay yourself.
The bigger you get, the more risk you take on.
Sleepless nights.
Refreshing your bank app.... 🚽 🧻
Here's how to reduce risk and get your hairline back without a trip to Turkey...
✅ Vet advertisers like you’d vet a spouse...
Meet them. Get references. Ask questions. If someone can’t prove they pay on time, they’re not a client — they’re a liability.
✅ Set traffic caps and stick to them
Cap your traffic until payment terms are met — especially with new advertisers. Don't be tempted to keep running. They are just numbers until they are dollars.....
✅ Use Events in your tracking platform
This is a game changer but hardly anyone is doing it properly....
By setting up event-level postbacks for key milestones (e.g. signup, deposit, KYC, purchase), you, your pubs and the advertiser get full transparency.
Now you can see:
Are the leads converting or stalling?
Is the advertiser actually working the leads?
Are the post-signup events happening in real time?
This single step massively reduces payment disputes. Big time.
✅ Run weekly check-ins
Do this on a call, not a message in Telegram. Status calls with your advertiser will flag these issues early: lead quality, CVR / EVR breakdowns etc.
Again, ask questions. Don't wait 30 days to find out something broke.
✅ Consider cashflow solutions like Revving. It can help...
There....Enough lecturing.
I told you so.
Don't get caught out.