Your affiliate agency is printing money…
But everything is about to turn to 💩
You KNEW these basic mistakes below……
So why did you miss them?
Because you did, didn’t you?
Not capping 🧢
Anyone can blow through untested budgets. All that glitters is not gold.
No CVR limits or Click to Conversion thresholds 📈
Yep. Those 30% conversion rates did seem high, but let’s ignore them…until that Advertiser rings. To cancel.
No automated anti fraud
Sure... Work out to that 2 hr podcast and then check stats 5 hours later.
See what happens... 🧻 🚽
Not tracking events
On CPL campaigns, its simple. If they are not real users, they ain’t going to become real customers….track post conversion events! 🍌
Not using SUB IDs
Your advertiser will kill your whole campaign unless you are passing SUB IDs up to them. Did I really have to remind you of that?
That big payment is coming soon
But its not.... is it?
Not before that big bill.
Cash is king. 👑