How to build your own lead magnets in minutes

There are so many AI tools available right now that it’s hard to separate what’s genuinely useful from what’s just noise. One tool that stands out is Google NotebookLM. If you’re already using Google Workspace, it’s likely free and sitting there waiting to be used.

NotebookLM lets you build your own “walled garden” AI using specific datasets. You can upload sources like PDFs, web pages, videos, and transcripts, then use the model to analyse and repurpose that information. In practice, this means you can turn things like client calls or internal documentation into structured outputs—infographics, summaries, mind maps, or even customer-facing assets.

Where this gets really interesting is in lead generation. By combining NotebookLM with tools like Google Gemini, you can quickly create simple but effective lead magnets.

For example, by feeding in relevant content (such as help docs or video transcripts), you can generate an interactive tool—like a calculator or guided workflow—that provides value upfront and naturally leads users toward booking a meeting.

The broader shift here is how sales and marketing are evolving. In an increasingly competitive attention economy, generic content is losing effectiveness. What works now is creating something genuinely useful and personalised—tools, experiences, or insights that people can engage with. When combined with tracking (for example via LinkedIn Smart Links), you not only provide value but also gain insight into how prospects interact with your content.

The opportunity for modern salespeople is clear: build value-driven assets, not just messages. Those who can package their expertise into simple, interactive tools will stand out—and start better conversations.

To see this little tool in action click here