Interview with John Cole at Ezoic

Here, I talk with John Cole, CCO at Ezoic, who, with over 10,000 websites using their technology, are pioneering AI for publisher monetisation and user experience.

Ezoic is a profitable company backed by Balderton Capital—the largest investor in the European Union.

They were granted Google’s Business innovation award in 2016 for their impact on publisher revenue and are one of Google’s largest Certified Publishing Partners.

In this chat, we will cover

1) What Publishers can do to scale faster

2) Why Google’s “Core Web Vitals” matter to anyone who is a Publisher

3) The Number 1 rule of being a Publisher