* Use a clear and compelling headline: The headline of your page should be clear, concise, and attention-grabbing, and it should distill the value of your product or service in a few words. Aim to write for a 7 year old!
* Include a strong call to action: Make sure to include a prominent call to action on your landing page, such as "Sign up now" or "Buy now."
* Use persuasive copy: The copy is critical, highlighting the benefits and features of your product or service and addressing any potential objections or concerns. Really think about your ideal customer profile. What keeps them awake at night? Use that as fuel!
* Use images and videos: Visual elements, particulalry videos, can be highly effective in engaging visitors and communicating your message.
* Use social proof: Including testimonials, reviews, or social media followers on your landing page can help to build trust and credibility with visitors.
* Optimize for mobile: Make sure that your landing page is mobile-friendly, as more and more users are accessing the internet from their smartphones and tablets.
* Use clear and intuitive navigation: The navigation on your landing page should be clear and intuitive, so that visitors can easily find the information they are looking for.
* Use A/B testing: Use A/B testing to experiment with different versions of your landing page and determine which elements are most effective in converting visitors.
* Use analytics: Use analytics tools, such as Google Analytics, to track the performance of your landing page and identify areas for improvement.