If you are running a Partner Program, this is what your pubs NEED (but won't tell you)….
- Consistent CVR
High, predictable CVR is better than a high CPA. Most pubs want a solid 8% - 10% CVR rather than a crazy high CPA.
- Capture top of the funnel
First touch attribution to reward content led affiliates. They matter!
- Don't limit scale.
Stop switching your campaign off and on.
Don't test with your pubs. Share what you have learned on your own spends.
Your funnel should be frictionless. Test for load speed, browsers, mobile etc.
- Create brand stories
Testimonials and videos work. Leverage these assets and share with affiliates
- Share the funnel
Track beyond the first conversion point and share the info.
- Think retention rather than UA
Turn that $5K sale into bite size chunks (CPL, email sign ups etc)
- Respect your Affiliates
Treat them like your Marketing team (because they are). Take them out. They will remember you when your competitors come knocking.
- Pay fast and pay on time.
Somehow people forget this....