Are you a brand looking to scale your Performance Marketing channels?
With over 20 years of experience within the Affiliate industry, Lee- Ann Johnstone, founder of AffiliateINSIDER, gives top tips for brands looking to scale their Affiliate and Influencer activity.
Six things stood out to me from our discussion:
1. Have clear goals on what you want.
2. Use the right tools like Everflow to get insight and data
3. Relationships and communication is key. Affiliates work for you. Treat them like trusted staff.
4. Keep experimenting, optimising and simplifying your Affiliate program
5. Treat your Affiliate program like your brand. Use media to educate, inform and build trust.
6. Customer care is just as important as tech.