Why Advertisers are doing more and more affiliate marketing inhouse

Lookaftermybills shot to fame on BBC's Dragon's Den as a smart business that automatically helps consumers save money on utility bills.

Now, with 500,000 users in the UK, they are a leading Fintech and part of Future PLC, a significant magazine and website publisher.

Here Sam Frost, Director of Marketing Strategy, gives invaluable advice to those Direct to Consumer brands looking to start their own performance marketing program.