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Commercial Director EMEA Everflow.io - HQ Mountain View, CA 05/2019 - Present
Currently I am very happy at Everflow.io and not looking for a new role.
Headquartered in Mountain View, CA Everflow.io is an analytics SAAS built on the Google Cloud Platform.We utilise Big Query and ElasticSearch within our product stack to provide Marketers with an unrivalled suite of tools for insight, analysis and scale. If you are buying media through Influencers, Partner or Affiliate channels and want a platform that can help you rapidly scale, get in touch.
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UK Managing DirectorAppThis LLC (acquired by Mundo Media) - HQ Denver, CO 02/2015 – 04/2019 Programmatic international app discovery platform leveraging big data to drive millions of app installs monthly. $30 MIL p.a. revenue
Achievements/Tasks- Grew the UK office from me at home with a laptop to top performing office across three locations. My team, despite being 7% of staff, accounted for 54% of revenue in the business (March 2017 - March 2019).- Ran P & L, hiring, firing & training for UK staff.- Personally bought in over $6.4 MIL in new business and revenue- Project managed and built with Engineering team, our non app business ($0 to $3.3 MIL revenue with $1.48 MIL gross profit).- Used analysis from SQL / Periscope on big data sets (from our Machine Learning and AI) to forecast and provide insight.- Deep knowledge of mobile landscape including apps, mobile content, lead gen, DSPs, machine learning, tracking platforms etc.
OwnerThe Longer Tail Ltd - London 02/2011 – 01/2015Head hunting agency for US Ad Tech mobile startups expanding to London
Achievements/Tasks- Full P & L responsibility, branding, business development etc.- Ran all marketing spend (Reed, Indeed, Google PPC)- Signed over 28 SAAS, ‘mobile first’ clients (most of these in the Inc 5000).- Provided localised insight to the CEOs of my client base, hired C level leaders and then built winning teams around them.- Worked on retained projects encompassing UK entity set up, org chart, employment contracts, visa requirements etc.- Invested $30K in AppThis as a seed investor in series B round.
Commercial DirectorIntela LLC (acquired by Zeta Interactive) - HQ Boulder, CO 07/2009 – 02/2011Global performance marketing Ad Tech platform.
Achievements/Tasks- Established UK office from a team of 4 to 25 (managing, hiring and firing).- Part of management team within due diligence that led to a $7.3 MIL investment from ETV Capital SA and Bestport.- Responsible for EU revenue across Lead Gen, Email and Affiliate Network. Grew from $25K p.m to $400k p.m. in 2010.- Managed user acquisition budget for base (200k - 2.5 MIL users in 2010).- Negotiation of all major Commercial partnerships signed within EU.
Strategic Partnerships Director Adknowledge LLC HQ - Kansas City, MO 06/2008 – 07/2009Online multi-channel behavioural targeting network
Achievements/Tasks- Established the programmatic UK Email Channel in its entirety.- Profitable within 6 months, generating over $30K p.m. from $0.- Grew UK users from 20K to 2.2 Million in 12 months.- Negotiation of all commercial contracts and bought in deals unprecedented for the business (Yahoo!).- Budget management (reducing average CPA by 50% or $370K p.a.).
Head of PartnershipsInteractive Prospect Targeting (start up to IPO on the AIM) - London 02/2003 – 06/2008Online direct marketing company
Achievements/Tasks- Managed £3.7 million p.a. budget for CPM, CPC, CPR user acquisition campaigns.- Created a business unit that delivered £1.5 MIL p.a. from £0.- Negotiation with partners – e.g. MSN, AOL, Tiscali U.S. Networks and Media Agencies.- Yield management with technical and design teams.- Banner sales on the IPT network (£20K p.m.)
Interactive Commercial ManagerSeatem Group - London 12/1998 – 01/2003Global entertainment ticketing distributor
Achievements/Tasks- Managing the online Affiliate program (grew from 12 publishers to 272).